About me

My professional background is rooted in high-stakes digital strategy at the global level.

As a Google Ads Account Strategist (operating via Google’s Extended Workforce), I managed a high-impact portfolio of 100+ global accounts.

In this role, I was responsible for optimizing performance and scaling ROI for a diverse range of industries, overseeing a total managed ad spend exceeding $1 million per quarter.

This experience allowed me to master the intricacies of Google’s advertising ecosystem, turning complex data into actionable growth strategies for businesses of all scales. Being on the front lines, I was among the first to implement platform updates, ensuring my clients stayed ahead of the curve in an ever-evolving digital landscape.

While my career has been shaped by ad performance metrics and scaling growth, digital art (classical art as well, obviously) and creating iconic logos has always been a hidden passion of mine. Beyond the bid strategies and search algorithms, I have spent years refining my craft as a visual creator.

This 'hidden' side is what truly defines my approach today:
I don't just look at what the data says - I look at how a brand feels.

By blending my deep understanding of the Google advertising ecosystem with a love for digital artistry and an eye for the detail, I help my clients build brands with total visual continuity, ensuring they are as captivating as they are commercially successful.